Jen Martin in a red dress beside a swimming pool with leafy greenery behind her.

MEET JEN

Broker Associate

I'm not your typical real estate agent. I'm honest and candid. If you need a quick real estate brain or a strong dose of honesty, you’re in the right place. I take pride in being approachable and friendly, and the novel approach of actually giving you what you want -

Real answers to questions you’re probably wondering right now. Pair that with award winning sales performance, and you've got a recipe for success.

EXTRAORDINARY RESULTS AND AWARDS

$75

Million in Sold Volume

200+

Homes Sold

100+

Happy Clients

Austin Business Journal

Top Agent Nominee

Platinum

Top 50 Agent

Texas Monthly 5 Star

Professional Award Winner

Top 1.5% of Austin

Real Estate Agents based on number of sales

YOUR CUSTOM STRATEGY

By understanding you, your motivation, and timeframe we can create the right strategy for you and your unique situation.

Bright living room with a gray sectional, patterned poufs, and large windows overlooking trees.

THE STEPS

PREVIEWING THE HOME

Before we commit to a price, a listing date or even to each other, I schedule an initial meeting with you. We will get to know each other, talk through your ideas, plans, needs and concerns. You'll walk me through your home, showing me the unique features of the property and the neighborhood that you love the most, and I will give you ideas on how to best highlight those great features for a new buyer.

Open-plan living and dining area with pale wood floors and sliding glass doors to a patio.

DETERMINE THE PRICE

I will complete a market analysis of the homes recently sold in your area along with current market conditions to set a strategic price to achieve the maximum value for your home.

A person holds a calculator beside a small model house and property documents.

LISTING PREPARATION

Preparing your home can be the most exciting part of selling. Sometimes the things that you love, like your wall colors and furnishings, aren't the same things that are attractive to current buyers. I will walk through your home with you and help you make a list of the most important updates you'll need to update to sell for top dollar. This may range from removing personal items, refreshing the landscaping, or painting the walls, and I can provide trusted resources to help you get those items handled quickly and as stress free as possible.

Staged living room with a gray sofa and tall windows overlooking neighboring houses.

STAGING

On average, staged homes sell for 25% more and 40% of buyers find it to be very important to stage the main living areas of a home. Buyers want to imagine themselves in your home, so it is imperative to showcase + sell the lifestyle of your home. I have teams of stagers that I hire to completely furnish your home, or come in and add some finishing touches, whichever you need!

Dining room with teal paneled walls, an arched window, fireplace, and pink floral branches above the table.

DRIVE BY ADVERTISING

Turning Window Shoppers into Buyers- Capturing the interest of the neighbors and passersby is essential, as a large percentage of homes are sold to someone a neighbor knows!

My "text for info" yard signs provide instant access to your home's custom website with photos, video and pricing information. I have had hundreds of potential buyers reach out through this front yard direct advertising.  Some third-party sites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.

Modern kitchen with white cabinets, a black island, and two upholstered bar stools.

CUSTOM LANDING PAGE

Your home’s custom webpage will provide the immediate photos and information that today’s buyers demand.

Black camera displaying a warmly lit living room with a hanging plant

PHOTOGRAPHY + VIDEOGRAPHY

We can arrange professional photography and videos to showcase the beauty of your home and property.

This may include walk through tours, social media video, and or drone footage.

A person holds a calculator beside a small model house and property documents.

CUSTOM MARKETING MATERIALS

We will have our in-house graphic designer and production team create everything to market your home in print and online.

Staged living room with a gray sofa and tall windows overlooking neighboring houses.

LISTING LAUNCH

Your home listing will go live through the Multiple Listing Service and multiple social media platforms to gain maximum exposure through syndication and IDX feed to all local real estate websites.

Black camera displaying a warmly lit living room with a hanging plant

SHOW IT

We will customize all showings to meet your needs. Your only job will be to keep the house looking show-ready.

Real estate agent and couple look out a large window at a leafy view.

REVIEW OFFERS

We will present all offers to you and advise you as to the best path forward based on your needs.

People review paperwork and charts while pointing at a tablet.

CONTRACT TO CLOSE

Once an offer has been accepted we have systems and teams in place that will help to coordinate the process for you.

Person writing on paperwork beside a tablet and colorful sticky notes.

GETTING YOUR HOME SOLD

THE MARKETING

Getting your home sold takes more than data entry into the MLS. It starts with building anticipation and continues on through the entire process, by creating demand, motivating a buyer and keeping them engaged and committed through the finish line.

A woman in a red dress stands beside glass doors overlooking a pool and lush garden.

SYNDICATION MARKETING

Just like many companies test products with a smaller audience before launch, listing your home as a Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public.  Receive key engagement insights from Jen about how agents and their buyers are viewing, commenting, and sharing your listing on your custom website – 

Unlike many realtors who upload to a single MLS and wait, my strategy is robust. I have internal brokerage marketing plus nationwide off market syndication access in the Luxury Home Marketing Specialist platform. I have access to a members only top agent platform to promote coming soon listings, and utilize my email marketing tools that can curate lists of buyers looking in your zip code. 

THE STAGING

On average, staged homes sell for 25% more and 40% of buyers find it to be very important to stage the main living areas of a home. Buyers want to imagine themselves in your home, so it is imperative to showcase + sell the lifestyle of your home. We want a buyer to make an emotional decision.

THE PRICING

Pricing your home correctly means taking a variety of data points into consideration.

UNDERSTANDING MARKET CONDITIONS

THE OFFER

Adults gathered around a table discussing paperwork in a bright room.

Rural property with several metal-roofed buildings and a pond beneath pink dusk clouds.

CONTRACT EXECUTION

Once all parties have signed the final contract, we will circulate it to the correct parties. The buyers will deliver the option fee & earnest money deposit to the title company & the funds will be held in an escrow account for the duration of the contract. You will be updated every step of the way.
Modern home with floor-to-ceiling windows and a swimming pool in an autumn landscape.

OPTION PERIOD

The option period is a holding period in which the buyer performs their due diligence. The buyer will order their professional inspection(s) & we will coordinate scheduling these with you.
Two people discuss paperwork across a table, with a blue surgical mask visible.

LENDER APPRAISAL

The buyer’s lender will order a property appraisal. It can take up to 10 business days for this to be completed and the appraised value to be determined. In the case of a low appraisal, we will walk you through all of your options.
Open-plan home interior with pale wood flooring and a black kitchen island during a group tour.

CLEAR TO CLOSE

Once all conditions have been met, we will be “clear to close” and the buyer’s lender & the title company will balance the final numbers. We will review these numbers with you and provide all of the information you need to prepare for your closing.
Modern kitchen with black cabinetry and island in a bright, high-ceilinged room with sliding glass doors.

FINAL WALKTHROUGH

The buyers will conduct a final walkthrough of your property to ensure it is in the same condition as the day we went under contract.
Two people discuss paperwork across a table, with a blue surgical mask visible.

CLOSING DAY

Hard work and care come together to a seemingly complex process. Congratulations! One milestone is complete in our continuing relationship as your real estate advisors

SELLER’S CHECKLIST

Checkmark CURB APPEAL

  • Cut & maintain lawn, trim shrubs, weed & mulch, edge gardens & walkways, fill bare spots with plantings.
  • Sweep walkways & driveways, remove all branches, litter & toys.
  • Clean & repair patio and deck areas, remove any outdoor furniture which is not in good shape.
  • Check for missing or damaged roof shingles, repair gutters & eaves. Repair broken windows & shutters, replace torn screens & make sure frames and seams have solid caulking.
  • Hose off exterior wood & trim, replace damaged bricks or wood, touch up exterior paint.

Checkmark GENERAL INTERIOR TIPS

  • Schedule a professional deep cleaning & carpet cleaning.
  • Repaint in neutral colors if needed.
  • Remove or secure any valuables.
  • If there is anything attached to the house (light fixtures, window treatment, tv mounts) that you want to keep, remove them before listing or send me a list of those items.

Checkmark BEDROOMS AND BATHROOMS

  • Organize closets & declutter.
  • Organize furniture to make all bedrooms look and feel spacious.
  • In the primary bedroom, create well- defined sitting, sleeping, and dressing areas if possible.
  • Remove any rust & mildew, make sure tile, fixtures, shower doors, etc. are clean and in good condition.
  • Replace loose caulking or grout. Make sure bathroom lighting is bright, but soft.

Checkmark KITCHEN AND DINING

  • Clean appliances inside & out & ensure they are in working order.
  • Keep counters & surfaces as clear & empty as possible.
  • Set the table for formal dinner to help potential buyers envision entertaining here.

Checkmark LIVING ROOM

  • Make the space cozy & inviting, discard any furniture or decor that is not in good shape.
  • Consider removing personal photos.
  • Remove as much clutter as possible.

TESTIMONIALS

Jen Martin seated on a cream sofa in a green dress

LET'S MAKE A MOVE.

I'm looking forward to putting my expertise to work for you. With trusted experience and unparalleled client service, I am here for you every step of the way.

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Work With Jen

Get assistance in determining current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact Jen today.